Our Story

Hi, my name is Colin and I built Commenzo. It didn't start as a company - in fact, it started as a blind spot.

I was working with a marketing client and relying on the same tools most teams use - dashboards, reports, surface-level metrics. But I had no real visibility into what people were actually saying. No clear sense of the conversation, the mood, or the underlying sentiment of potential customers.

That gap mattered.

We were building campaigns that were thoughtful and polished, but they weren't grounded in real conversation. They were based on assumptions—on what we thought people cared about.

So I built an internal tool to change that.

Once I started paying close attention to social discussions—the frustrations, the questions, the unmet needs people were openly expressing—everything shifted. Messaging became sharper. Decisions became clearer. Campaigns stopped guessing and started listening.

The result was undeniable: we could build better products—and stronger campaigns around them—by starting with the conversation instead of the conclusion.

— Colin